In today’s economic environment, key goals for most organisations are to reduce cost, drive down cycle times and find new and innovative ways to gain an advantage. A traditional approach to achieving this was to automate manual processes or consolidate systems in to a single process. Whilst the intention of this approach is good the execution and the resulting outcome often fails to deliver the promised return.
The main reasons the approach falls short are that the process analysis asks “Tell me what you do?”, it has an inability to capture process measurements and a failure to deal with the issues of separation. The result is operationally inefficient processes on ‘newer’ technologies.
A more rigorous approach is required to create truly efficient ‘global processes’. Firstly, process analysis should consider what ’business outcome’ does the process seek to achieve? What scenarios should it cater for? Who are the actors participating in the process? Secondly, the process and its outcome must be measurable – this must be captured during the definition of the process architecture. Finally, we should consider how process, procedures and business rules can be coordinated to meet the needs of the entire enterprise.
Glue Reply can help you increase the value of your operational activity by supporting multiple engagement models through a single process and consolidate existing procedures to maximise efficiency and effectiveness. The process architecture will allow multiple engagements, multiple business rules and reinforce the procedural differentiation you have spent time and effort creating. Poor process should not adversely affect your brand - the front-end sales screen is only a small slice of the required B2B segment, content management and back end integration to legacy or ERP systems are essential if the benefit of going digital is to be recognised.